This project builds my personal visual identity, MOHSEN — a calm, classic-modern identity that represents me across design, digital projects and content.
The Challenge
Finding a style that feels timeless without feeling old: classical in spirit, modern in clarity, and simple enough to grow with every new project.
The Solution
I took «حسّ» from the heart of my name, Mohsen, paired it with an upward arrow, and built a palette of six natural colors — each with its own meaning.
The Mark
Classical oil paintings were the main visual reference. From them came the calm palette, the sense of story, and the patience in every detail. Headlines are set in Thmanyah Serif Display, with its long swash endings.
A short film that reveals the MOHSEN identity: classical portraits, the six colors and their meanings, and the «حسّ» mark drawn by hand before it lights up.
Formats
Made in two versions — vertical for phones and horizontal for laptops — so it fits Instagram, Snapchat and the web.
There was nothing clear at first — just an idea, and a question that wouldn’t rest.
MOHSEN is where I put what I build along the way: identities, stores and plans made with care and calm — not as an ending, but as the point where your idea begins.
I work from Jeddah and deal with every client directly, from the first question to the last step. Simplicity is a decision, and the small detail is never small.
البساطة قرار، والتفصيل الصغير ليس صغيرًا.
Inspiration — Classical oil paintings
Portrait studyClassical styleSelf-PortraitAlbrecht DürerPortrait of GoetheJoseph Karl StielerPortrait studyClassical style
Start a Project
Four ways to begin. Pick what fits your stage — or ask, and I’ll help you choose.
Launch Package
باقة الانطلاقة
From idea to a ready store with an identity that feels like you, plus guidance after launch.
Visual Identity Design
تصميم الهوية البصرية
A meaningful logo, a palette chosen with intent, and files ready to use.
Digital Growth Strategy
استراتيجيات النمو الرقمي
A read of your performance, a clear plan, and calm monthly follow-up.
Business Package
باقة الشركات
A complete digital presence worthy of what you’ve built in the real world.
How it works: choose a package, tell me your idea, and we build it step by step.
